Thoughts on Twitter and Personality
My latest column for the National Sports Journalism Center looks at the question of Twitter and whether personal tweets are a welcome bit of color in a news feed or noise that threatens to crowd out signal.
The genesis of the column was something odd that happened in Major League Baseball last week: A number of beat writers for MLB.com tweeted that they’d been told to limit their tweets to baseball. Those tweets were then deleted — as were tweets by some of the writers pointing out that they’d created personal accounts. That touched off a row about heavyhanded control, with MLB officials insisting that an email reminder had been mistaken for a change in policy.
Whatever the case, the furor did get at an issue that journalists and news organizations will have to grapple with: How much personality is too much in someone’s Twitter stream? (Particularly now that tweets are often funneled into news feeds based on lists or hashtags, exposing them to people who don’t necessarily follow a given journalist.) I wish I had answers, but I don’t: Twitter is so new that there isn’t broad agreement about best practices. It will be fascinating to see what accepted standards emerge, and why.
Subscribe to comments with RSS.
Comments are closed.