Reinventing the Newsroom

Sports Departments and Innovation

Posted in Cultural Change, Twitter by reinventingthenewsroom on October 20, 2010

My latest National Sports Journalism Center column began with this post on The Changing Newsroom, the excellent blog by the University of Memphis’s Carrie Brown-Smith, in which Brown-Smith and Drury University’s Jonathan Groves identified sports departments as homes for newspaper’s Web innovators. Asked on Twitter if I thought that were true, I said that I did — and then spent some time thinking about why.

Here’s the answer — or rather, five answers. All of which really come back to the same answer, which is that unlike lots of other subjects in the paper, there is an enormous appetite for sports news, analysis and conversation. In-depth stories about civics, politics or science often get discussed as spinach readers feel compelled to eat, but sports is nothing like that — plenty of fans will happy scarf down everything a newspaper can offer and then go looking for more. Sports departments began responding to that demand before their colleagues in other departments did, meaning they’ve had more time to adapt to innovations. Sports departments accepted long ago that news is a real-time endeavor, embraced Twitter, and have been arguably helped by becoming part of an ecosystem of papers, sports-news sites, and independent blogs.

The lesson for me is that the days of deriding sports as the Toy Department should be long gone. Sports have gone digital-first; newspaper departments that are struggling with doing the same could do a lot worse than spending a couple of weeks on the sports desk.

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For a superb example of using Twitter as a journalistic tool, look at how Joanna Smith of the Toronto Star is handling reporting from the court proceedings against Col. Russell Williams, a Canadian air force officer who has confessed to brutal rapes and murders. Smith has been letting the story unfold 140 characters at a time, mixing the evidence presented with reactions from the courtroom — and sometimes firmly telling us that she’s going to elide some details. At the same time, Smith is smoothly answering readers’ tweets, some of them challenging or hostile. There’s a lot to learn from here — Smith is doing several very difficult things simultaneously, and doing all of them well. (Warning: The details of the Williams case are horrifying.)

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My apologies for scarce posts — I am working as senior editor for through the end of the year, and trying to finish a book that’s due at the end of the month. I will try to be a better correspondent once I can breathe a bit.


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