Join the Conversation

My latest column for the National Sports Journalism Center calls on sportswriters to join the conversation, urging them to break out of their cloister and engage readers in comments, on other blogs and via Twitter.

It’s a column aimed at sports media, but I could have written it about any department in any newsroom. Commenters are paying writers the compliment of reading what they’ve written, and the additional compliment of responding to it. It’s just good business — for news organizations and individual writers alike — to keep the conversation going.

(But stay away from politics, as I urged yesterday.)