[…] Survey Reveals Disconnect Between Publishers, Readers « Reinventing the Newsroom reinventingthenewsroom.wordpress.com/2009/09/14/publishers-meet-your-readers – view page – cached Posted in Cultural Change, Paid Content by reinventingthenewsroom on September 14, 2009 — From the page […]
[…] Jason Fry homes in one stat from the survey that shows a particularly glaring disconnect between how newspaper publishers think their readers get their news online, and what those readers actually do. Great insight. […]
Some really strong points in this post. I was speaking with Jim Gaines, the editor-in-chief of FLYPmedia, the other day about this very subject. Jim was talking to me about the fact that the mainstream print media needs to remember that at the end of the day, it’s about the readers. If you’re not delivering content to the readers in whatever form of multimedia they want to view/experience information in, then by extension, readership is going to drop off, and advertising will drop off. It’s a problem that is not going to go away by simply trying to charge for online content.
Jim actually blogged about this very topic recently, and provided a glimpse into a world in which a major media company (say Conde Nast) has decided to go completely digital with all of its efforts. Jim provides a glimpse into this potentially very real future and how it will affect us all — in a positive way. Take a look: http://crashingintomedia.wordpress.com/2009/09/10/the-memo-you-didnt-get-yet/
[…] report on potential revenue initiatives for newspapers. (Here it is as a PDF.) At the time, I wrote about what seemed to be a fundamental disconnect between publishers and their readers: 68% of publishers […]
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Web veteran Jason Fry explores the challenges faced by newspapers in the digital world.